Soka Suites Case Study
Soka Suites is a hotel located near DFW Airport, positioned primarily as a convenient option for travelers. With limited upsell opportunities and a focus on providing simple, comfortable accommodations, Soka competes in a market dominated by major hotel chains.
Soka faced a significant challenge: 75% of its bookings came through OTAs, with only 25% coming from direct channels. Our objective was to reduce this dependence on OTAs without sacrificing revenue targets.
In just six months, we increased direct bookings to 40% of total reservations, while also growing OTA business. This dual success led to a substantial lift in bottom-line revenue and stronger control over Soka’s brand presence.
The Wins
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Direct Bookings
Through our digital marketing strategy we were able to increase direct bookings by 17%
Digital Marketing Wins
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Bottom Line Revenue increased by (x%)
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